About us

Flying Penguin is a global network of senior commercial specialists.

We work with organizations facing complex commercial challenges, bringing together the right expertise to match their reality.

Our consultants and trainers operate across Europe, The Americas, Middle East and Asia, allowing us to stay close to our customers and their markets. We are headquartered in Amsterdam, The Netherlands and Dubai, U.A.E.

What we care about

We care about relevance.
About work that reflects the real pressure of commercial environments - not simplified classroom scenarios.

We believe performance improves when people are challenged, supported, and held accountable in their daily execution.

how we work

We work alongside our customers.
Directly with sales teams, HR, managers, and senior stakeholders.

Our approach is hands-on, practical, and grounded in real business situations.
No generic frameworks. No theoretical exercises detached from reality.

WHAT WE BRING

What we bring is experience.
Our teams consist of practitioners who have operated in complex commercial roles themselves. Across industries, regions, and customer environments.

Allowing us to engage at every level; from frontline execution to executive dialogue.

How WE stay relevant

We collaborate with experts.
To keep us sharp and ensure we capitalize on the latest market trends, tools and expertise; we work intensively together with exclusive partners in terms of content development, multimedia, content design, gamification, inter-cultural collaboration and leadership development.

OUR EXPERT PARTNERS

Machwürth Team International is a leading German-based consultancy firm. Their vast experience in the field of organizational and personal development combines fluently with Flying Penguin’s views.

Flying Penguin and MTI have been working together since 2012 and together we have managed international projects for customers such as TRUMPF, Bosch, Geodis, HIMA, and Sartorius.

SalesColors provides a clear, data-driven view of what drives commercial performance and where it breaks down.

It translates sales activity into concrete improvement actions, so teams know exactly what to focus on to move opportunities forward and improve results. The platform reinforces the right behaviors in daily execution, making progress visible and measurable.

Used alongside our capability programs, SalesColors connects development to performance: aligning individual actions, team focus, and commercial outcomes. It also highlights whether the internal environment supports sales effectively—through the Commercial Culture Profile—so you can address structural barriers, not just individual skills.

Specialized in internal and external communication through multimedia.

We work together on complex blended learning projects. Collaboration starts from the moment management teams realise that they need to change. Together we make sure initiatives are tuned so initiating change leads to the desired outcome.

www.defirmalangenberg.nl

Offering Flying Penguin a unique TrainTool used to practice skills. This tool allows participants to practice whenever, wherever and with whomever. Flying Penguin partners with Faculty of Skills to develop training and practice content using their online platform. Additionally, the TrainTool promotes peer-to-peer learning and coaching which supports Flying Penguin's approach of utilizing internally available knowledge and knowhow.

www.faculty.nl

Unique Resources specializes in culture, diversity and (group) behavior.

Flying Penguin & Unique Sources have worked side by side on many customer projects to ensure effective multi-cultural collaboration.